POSITIVA

Charlotte is a Hypnobirthing practitioner. She supports women and their partners to prepare for childbirth without fear, building confidence and gaining knowledge to have a positive birth experience, which therefore enables them to have the best smooth transition into parenthood.

She contacted me to have her Brand and logo designed. She told me that the focus of the logo should have been for “Positiva” with birth, pregnancy and motherhood in mind.
She also asked to have a pictogram not too ‘motherly’ in design (not a mum and baby or a pregnant woman), but instead to have some meaning and significance behind it, represented in a modern way.

Keywords

calm, in control, powerful, confident, gentle, happy, excited, positive.

“Now, I’m working as a life coach with clients all over the world and it’s my mission to help pregnant women take ownership of their #identity as women, and prepare for birth confidently.”